and quick to change. Was he tough?Well, physically, he was a pushover. He learned this early,
when at 20 (he died at 23) he was sent to state prison in Oklahoma.
They had none.Or did they? Well, that's a whole 'nother deal that we'll cover later
on.For more interesting stuff on marketing, deception, and thought strategy, visit my blog at http://www.deceptionsecrets.comJef
Nance is a former police interrogator and trooper with the Missouri State Highway Patrol. Clyde
Barrow was a scant 5'7" and 126 pounds. but he unwittingly benefited from it nevertheless.This
is HUGE: Whether it's a person, product, service or business, the sale starts with the
name.Archibald Leach changed his name to Cary Grant.Noah Kaminsky changed his name to Neil Diamond.Anna
Mae Bullock changed her name to Tina Turner.The business lesson: No matter what you're selling,
the name's got to be memorable, distinct, appealing, and relevant.Granted, notoriety wasn't their aim, but
Bonnie & Clyde didn't have to change a thing in this regard to get it;
they were born with fitting and memorable names for their chosen career. what did she
contribute? Well, first of all, the name. Even if they 'd walked in the same
shoes as Bonnie & Clyde, I don't think you'd have ever heard of a crime
duo named Mildred & Frank.Just like I don't think Tina Turner would have had a
40 year music career with marquees that read, "Anna Mae Bullock Appearing Tonight". No tools,
no help, just the person. Second, her involvement made possible this romantic notion of a
couple in love, living for the moment in nomadic lifestyle, stealing from the rich... This
simply means that to get another person to part with their money, you must have
something people want or need; we have to present something of value and be requin tn able
to communicate that to them.2- Be Able to Decide - The only thing that differentiated
Clyde Barrow from anyone else were his decisions: He made the decision to rob banks,
and he decided he would shoot people when necessary.The business lesson: Being able to decide...
Simple enough, but it's the one thing that most 'ordinary' people lack, the ability to
simply act on their ideas or visions.3- Have Good Branding - This last Key is
the only one of the 3 that Clyde didn't make conscious use of... The only
difference was that the nature of this job required bigger ones this time around.While the
average cop of the day was sporting a revolver on his hip, Clyde outfitted his
gang with the Browning Automatic Rifle. Whether it's a bar fight or a business endeavor,
being tough, being able to overcome an obstacle or another person, comes down to a
few personal traits:1- Strength (literally or figuratively),2- Savvy, and3- Persistence.A person who is tough can
succeed by virtue of their own strengths, and nothing more.But since Clyde wasn't physically tough,
he always needed something extra to get him to the level of "dangerous". Consider this,
what if Bonnie & Clyde had been born with the names of my grandparents: Mildred
and Frank.Would they still be known to this day?Hey, would they have even been known
in their day?You know what, these are great names for grandparents (a status Bonnie &
Clyde never achieved) but they're not very marketable gangster names. You could accurately say that
what Clyde and his band had were fully automatic deer rifles. The BAR was a
machine gun that fired a fierce 30-06 cartridge-a popular round nowadays for hunting large game-that
was easily capable of shooting through both sides of any car on the nike shox nz road. Once
more, Clyde relied on devices to elevate his strength. Successful people tend to make quick
decisions and are slow to change them, while the average person is slow to decide...
Same voice, same legs, but it just wouldn't have been the same.So back to Bonnie...
The two together had that certain ring. If you want to become successful and famous,
that is.We'll get to Bonnie in just a bit, but for now let's consider Clyde
and the lessons he can share with us-not just in crime, but in business.So how
about Clyde. Roughed up repeatedly by an older inmate who was both bigger and more
seasoned, Clyde remedied the situation one night by luring the man into a private area,
then stabbing him to death. One is never mentioned without the other; it's always been
"Bonnie & Clyde", household names for nearly eight decades now. The cops with wheel guns
might as well have been using peas and straws.Whether it's a successful bank job or
a successful business venture, being dangerous means mowing down the competition and getting the desired
outcome.Clyde might not have considered his formula quite this plainly, but he definitely made use
of it.So here are they are...Clyde Barrow's 3 Keys for Success:1- Possess a Device -
Clyde chose a V8 Ford for its speed, and then the BAR, of course-you'll want
to have something just efficient that won't kill anybody.The business lesson: Your device may be
a product, a service, a talent, skill, or an invention that, because it has viability-salability-will
elevate your power to bring in money (the same purpose served by Clyde's devices). The
situation is irrelevant. Marketable ones.Look, my grandparents on my mother's side were roughly the same
age as Bonnie & Clyde, and lived in the same part of the country as
they did in the '30s. No doubt there were a lot of 1930's housewives who
could have taken him, armed with nothing more than a rolling pin.But was he dangerous?
Absolutely.So what's the difference between being "tough" and being "dangerous"?Being tough comes down to what
a person can do bare-handed. These were leftover Army stock from World War I, and
legal to buy at the time. and then dying together in a hail of bullets.Without
her name to go with his, "Clyde Barrow" likely would have gone the way of
Frank Nash, Homer Van Meter, Harvey Bailey, and a trainload of other 1930s thugs you've
never heard of.Now if you haven't noticed, there's something missing from Clyde's 3 Keys to
Success that we've come to consider to be irreplaceable in business.That's right: Marketing. He was
never charged with the murder, which probably served as confirmation for Clyde that done right,
improvisation and the right tools could bring exponential results with no downside.Free again, he teamed
up with Bonnie Parker and they started robbing banks. separates dreamers from achievers. He was
not well fed, and he didn't workout. Immortalized in book, movie, and song, their names
have become the most repeated and recognizable of all the infamous bank robbers who freely
roamed the Midwest in the early 1930s.Have you ever considered this: Being known is a
big part of being successful.That's what advertising and-even more importantly, branding-is all about.Now this criminal
duo never planned to become famous, but Bonnie & Clyde had some things working for
them that you'll want to have working for you. He is author of the book
Conquering Deception?, a member of the National Speakers Association, the Association of Certified Fraud Examiners,
and is a speaker and consultant on the subject of savvy communication techniques. http://www.deceptionsecrets.com.
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